Wednesday, August 22, 2012

Week 32: JD McPherson - Signs & Signifiers (2010)


“I work hard every year/I seize my bread/I ain’t gonna let you women/Go to my head”
-          JD McPherson, “Country Boy”

My past birthday, a good friend of mine gave me a philosophy book, “The Sublime Object Of Ideology,” which is theoretically related to psychology, my academic vice of choice. I say ‘theoretically’ because I can’t make heads-or-tails of the bloody thing. The whole thing is just slightly beyond me, the language rendered impenetrable by alien phrases. I don’t consider myself dumb, but this is a book that makes me reconsider.

Though impressive technically, the insight the book contains and the craft used to put it together become pointless due to my inability to understand it. In the same way, most art rock, high-level jazz, and other deliberately complex music tends to fall on deaf ears. If people lack the vocabulary, the language, or, most importantly, the interest, then even the most technically impressive piece can be left deserted.

Pop hooks, past successes, and press buzz can help alleviate this issue, bringing even self-dubbed “art pop” into the #1 spot, but most of the time art music doesn’t even get glanced at by the majority. It gets consumed by small groups of people with scarves and far-too-large frames, as well as those of us who are always on the lookout for new things to hear. Otherwise, exposure to art music relies on word-of-mouth, blind luck, and lovely little bars and cafes willing to venture outside of Pandora and Starbucks sampler CDs.

The fact that people don’t like to seek out the kinds of music that often revel in their ability to offend and distance the listener doesn’t surprise me, and in fact it doesn’t even particularly bother me. All appearances to the contrary, I’m not enough of a snob to insist that people immerse themselves in the heady worlds of bebop and no-wave. Hell, even I don’t spend all of my time in those worlds, or even a majority of it; most of my leisure time is spent listening to music I enjoy rather than music that challenges me to decipher it.



There are few genres that offer less of a challenge than rockabilly, the proto-rock genre that shook up dance floors around the world and offered up Elvis Presley as one of the first pop superstars. While other early pop stars like Frank Sinatra and Duke Ellington grounded themselves in jazz, Elvis and other artists of his ilk were beneath even the slightest pretention. Rockabilly took the energy of blues musicians like Muddy Waters and Howlin’ Wolf and stripped it of much of the machismo that went along with it, transforming threat into titillation. The sexuality of artists like Elvis may seem downright quaint nowadays, but back in the 50s and 60s it was a revolution matched only in the quickly growing world of R&B.

Rockabilly’s thrill came from being quick, rhythmic, and formulaic. You knew what to expect when you put on rockabilly music, with even the slow-burner songs in the field offering up something predictable. That reliability offered up a solid hook; audiences knew how to dance to the music thanks to its solid rhythms, and that gave DJs and jukebox hounds something to fall back on if a given party started to slow down. Before pop was transformed by The Beatles and The Beach Boys, the charts were dictated by what folks could dance to.

In this, modern pop is actually quite nostalgic, as the late-90s and early-00s saw a transition from the chamber music of grunge and post-grunge to freer, looser music like hip-hop and R&B. The seriousness of the grunge style evaporated, gradually giving way to the franticness of modern EDM-pop. Nevermind that such music is more tightly planned and arranged than any grunge song in history; the fact that it’s geared toward getting people moving while staying as far out of the way as possible supersedes that fact.

It’s a stark contrast between the dance music of today, which is designed to make people have fun, and rockabilly music like Signs & Signifiers, which sounds like people having fun. It’s the old authenticity argument; JD McPherson and his band are making music where every yelp, fill, and solo feels of the moment, while EDM, by design, has no such freedom. Both genres follow formulas, but I stop caring about such things pretty quick listening to this album.

In terms of my earlier posts, Signs is roughly similar to albums like Holy Ghost! and El Camino, particularly the latter. All three albums lack any real pretention, and even if Holy Ghost! does often have a sound of dazed detachment thanks to its electropop style, its lyrics share the personal style of the other two. Where Signs differs in how little it cares about being progressive or even particularly cohesive; the style remains the same but the content changes with giddy recklessness.

Most of McPherson’s songs adhere closely to the blues standard of songs about women the singer can’t have, but this is far from a concept album like the classic Sinatra albums on the same theme. As the page quote proves, Signs resembles classic rockabilly in more than just sound; it carriers the same disregard for the finicky album-sequencing that typified early concept albums and practically everything released in the late-60s. The only theme McPherson is concerned with is himself and the world through his eyes, which is just how it should be.

Alright, that’s a bit of an exaggeration, I admit. Like I said, there’s no real through-line for the album; “Scratching Circles” and “B.G.M.O.S.R.N.R” are both about another standard rock subject, namely, how great dancing to rock music is. “Scandalous” is a quick swing bit mocking the 1%, and the title track is a vague mood piece suggesting an ominous future that “A Gentle Awakening” later describes.

The album’s main consistency comes from its music. Signs is overwhelmingly a groove album, with the drummer taking central stage and most of the instruments following it in staccato lock-step. Even the requisite slow song, “A Gentle Awakening”, has a solid rhythm to it, recalling Roy Orbison’s ability to put an interesting rhythm behind even his slowest of ballads. The way the music is presented recalls the excellent Sharon Jones & The Dap Kings album Naturally in its retro flavor; although I have some issues with lo-fi work, the production style of Signs fits so well with the music that I can’t bring myself to complain. The only thing close to a modern sound on the album is the opener to the title track, which sounds like it was ripped directly from a Black Keys album.

What Signs triumphs in is its exact goal: being a fun, accessible album that is difficult to approach only in that it’s a step out of time. While his music differs from EDM in its upfront humanity, I doubt McPherson would cause most dance-fiends to recoil. Like current dance music, it’s heavily rhythmic and formulaic enough to be reliable and predictable. The only difference is that I can listen to it without picturing a neon dystopia with DJs on every street corner.

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