The reason why both rap and country music so easily fall
into clichés and stereotypes is their focus on story and personality. Unlike
the other lyrically focused mainstream genre, rock, both rap and country focus
more on narrative than on raw emotion; while this can make the songs more
interesting, it also means they often take more time to make their point. A
rock song can often summarize their point in one chorus, while some country
songs take a few full verses to get interesting; ditto with classic rap music,
which required the listener to pay close enough attention to decipher the
rapid-fire lyrics.
When rap crossed over to the mainstream for good, it did so
by slowing the tempo and putting an emphasis on hooks. Hooks are the choruses
of modern rap music, providing something to get stuck in a person’s head and
make them stop the dial when surfing the radio. Eminem arguably mastered the
trick, using it to embed “My Name Is” so far into the popular consciousness
that it essentially guaranteed his future career. Similarly, “In Da Club”
turned 50 Cent from an underground hero to a superstar by keeping him from
rapping at all.